Urban Platter Gum Mastiha, 25g [Mastic Gum / Mastiha of Chios Island from Greece; Pistacia Lentiscus; Natural Chewing Gum]

(1 customer review)

This is a vegetarian product.

MRP Price: 1,000.00

You Save: 5.00 (1%)

Price: 995.00 (incl. of tax)

8 in stock

Delivery & Expiry

24 hours delivery in Mumbai, Delhi, Bangalore, Kolkata. 03 October - 05 October for rest of India.

BBE Date: 15/12/2023

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Myths regarding Expiry Date:
As per FSSAI, we're obligated to mention the Shelf life of the product in form of a best-before date or expiry date on every edible product we supply to you. Shelf life depends on multiple factors like the quality and freshness of the product, its moisture content, storage, transportation, packaging (most critical aspect) and handling at the customer's end. At Urban Platter, most of our products are preservative-free and we advocate clean-label eating. Hence, both us and our customers need to be well informed about best practices to enjoy the most out of our products!
Let's begin by an example: It is estimated that the average life expectancy of a person living in India is ~70 years. However, it does not mean that every person in India will live till 70 or cannot surpass this estimated benchmark of 70. With a healthy lifestyle, better quality nutrition and exercise routines it is very much possible to live longer and healthier.

Similarly, every packaged food product comes with an estimated expiry date. It does not necessarily mean that the product becomes unhealthy for consumption after the expiry date. Stored under proper conditions and depending on the quality of the ingredients, the product may last beyond its estimated expiry date. Dry ingredients like Salts, selected Spices and even a few tree nuts like Almonds often last much beyond their expiry dates.

Indian kitchens have had the heritage to store and use traditional Spices & Masalas for years in their pantry and also invent various techniques like using castor oil with selected grains to prolong the shelf life of ingredients.

Many customers expect products they are buying to be fresh and also delivered to them within 24-72 hours. Although this sounds highly rational, it is far from the reality. Here are some common facts which would help you in understanding the way packaged products are made available in the market:
  • In order for the product to be delivered to the customer within 1-3 days, the product must be almost ready to ship as soon as the customer places an order. It would be illogical to produce, manufacture and ship the product after the order is placed.
  • No matter what commercial product a customer is purchasing, it would have to be produced, procured, packed and distributed across the nearest city or hub for faster deliveries.
  • Production of ingredients itself takes months (sometimes years) before it can undergo manufacturing, packaging and distribution.
  • Manufacturing, Packing and Distribution require a considerable amount of time themselves. If the products are imported, then this timelines are prolonged even further. Did you know? India is one of the largest consumers of Dry Fruits and a whole lot of them are imported. Imports take a minimum of 2-3 months via Sea.
  • Fulfilment of order is the last milestone in this whole complex network. Having expectations for fresher goods is only aspirational and never a realistically possible event.
Many people put efforts into sustaining this network of operations which starts from production, manufacturing, packing, distribution to warehousing so that the final customer can enjoy the luxury of sourcing the product at the click of a button. Kindly be mindful of these invisible background processes the next time you buy any product.
Here are 5 tips to get the best possible shelf life and experiences which you can put to everyday use:
  • Once the product is received, inspect it thoroughly well. Sensory aspects like how the product looks, its Aroma and its Taste should be a healthy indicator of its quality.
  • Always Store the product as per mentioned norms, ideally, in a Cool and Dry Place devoid of Sunlight. In a hot and humid country like ours, food products are spoilt at the slightest introduction to moisture. Bright Light or Sunlight also leads to discolouration and sometimes heats the product, leading to a poor experience.
  • Handle with a Clean and Dry Spoon / Hands. A soiled or moist spoon often carries moisture and other contaminants, further compromising the environment of the packaging of the product, thereby impacting its shelf life. Make it a practice to clean the spoon every time you use it.
  • Keep the lid Airtight or transfer it to an Airtight container. As mentioned earlier, Humidity and Air need to be of good quality. For that, choose a pre-cleaned, odour-free glass or PET container with an air-tight lid and immediately transfer it into the container immediately. This is ideal for spices, seasonings or baking ingredients.
  • Refrigerate when necessary. With most liquid products, sauces, condiments or even nuts, you must refrigerate them once opened (and keep them airtight) for the best quality experiences and shelf life. For extremely sensitive products like Almond milk and Oat milk, please follow the instructions on the pack and ideally consume them in 2-3 days once opened.

Please make an educated decision when buying food products. Bon Apetit.

Key Features

  • Gum Mastiha, popularly known as Gum Mastic, is a unique resin sourced from the ancient Mastic trees that have been harvested in Greece.
  • Mastic gum has been known for its medicinal properties for centuries. It is used as a chewing gum to freshen breath and aids in digestion due to its antioxidant, anti-inflammatory & antimicrobial properties.
  • The aromatic oils in Mastic resemble a mix of the scents of pine and eucalyptus. So chew on this to fight off bad breath or consume it to help with acid reflux, indigestion & various other infections.
  • With a beautiful pearl-like shape, this gum is often often referred to as god's tears in popular literature!
  • Urban Platter - Simply Good Food! :)
Weight 0.14 kg
Dimensions 8 × 5.5 × 5.5 cm
MRP Rs. 1,000.00
Shelf Life 547 days
Content 25g
Origin Greece
Packaging Glass Jar
Brand Urban Platter
Ingredients Gum Mastiha
SKU: 701098285385 Category: Tag:
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Urban Platter Gum Mastiha, 25g [Chios Gum Mastic from Greece]

Mastiha is the natural and rare tree resin from the mastic tree, which grows only on the island of Chios. Chios’ Mastiha is protected by the European Union as a Protected Designation of Origin (PDO) product. Mastic has numerous beneficial properties, which are known since ancient times. Herodotus has written about it in the 5th century B.C. Also in Roman times, women used it as a breath freshener and teeth whitener. Moreover, Christopher Columbus was astonished by the properties of mastic when he visited the island.

Mastic from Chios can be easily categorized as superfoods, due to its multiple properties. Scientific studies have shown that mastic is real medicine for the digestive system. Chian mastiha is a natural antioxidant, as it is proven that its consumption reduces blood cholesterol levels. Furthermore, it is suitable for oral hygiene, it has antimicrobial properties and it can be used for skin injuries. Also, mastic is added as an ingredient in pharmaceutical products against hair growth. Mastic oil, which is the essential oil obtained by distillation of the natural gum, is widely used in facial creams, as it is found that regenerate and enhance skin elasticity.

Mastic of Chios has extensive applications and uses. It has been a source of inspiration in the food and beverage industry, the pharmaceutical and chemical industry and in the production of cosmetics and perfumes. Moreover, mastic can be eaten pain (as a gum) or it can be added to food to give its great flavour. At last, there is a great variety of excellent traditional liquors that contain mastic of Chios.

One of the best known natural chewing gums, this sweet-smelling, classic resin has a track record as ancient as Frankincense and Myrrh. Used extensively in the Mediterranean for medicine since the time of Hippocrates in ancient Greece, Mastic is a mainstay of Mediterranean cooking, baking and the production of liqueurs,

Grown mainly on the Greek island of Chios, Mastic resin production has been coveted by empires and conquerors. Controlling the supply of Chios Mastic has been a strategic consideration by invading armies for hundreds if not thousands of years. Mastic is the original Old World chewing gum with the origin of it’s name rooted in mastication ie: chewing.
With traditional medicinal attributes ranging from digestive ease, fresh breath, stimulating the gums and appetite, removing plaque and refreshing the mind, Mastic has been used as medicine for thousands of years.
The unique aroma of Mastic makes it valuable in both incense blends and perfume compositions.
Studies have shown that compounds in Mastic resin kill the H. Pylori bacteria which is a known cause of ulcers.
When creating sacred space or cleansing an area, I have found there is nothing with as high a vibration and cleansing ability as a couple of Mastic tears on the coal.
Mastic is an integral ingredient in “Chrism” the sacred anointing oil of the Orthodox church.
Mastic has a unique and unusually sweet aroma which has made it a popular ingredient in confections, cakes, puddings and other traditional culinary delights of cultures all around the Mediterranean.

Chios Mastiha: A tear that pleases, perfumes, relieves, heals! Chios Mastiha is the name of a resinous sap produced from the mastic tree (Pistacia Lentiscus var. Chia). It is a natural, aromatic resin in teardrop shape, falling on the ground in drops from superficial scratches induced by cultivators on the tree’s trunk and main branches with sharp tools. As it drips, this sap appears as a sticky and translucent liquid which, 15-20 days later, is solidified into irregular shapes influenced by the area’s weather conditions in summertime, that is intense drought and sunlight. After being solidified, it has a crystal form, while its rather bitter taste quickly subsides to leave a distinctive aroma that really makes it unique. That solid product is then harvested and washed by mastic growers, giving us finally the natural Chios mastiha. Its colour is initially ivory-like but as time goes by, that shade is lost and 12 to 18 months later it changes into yellowish due to oxidation. It is made of hundreds of components, among which only 80 are contained in identifiable quantities. Such multitude probably justifies the multiple uses of Chios mastiha, in the fields of food industry, health and cosmetic care, worldwide. Chios Mastiha is a unique product with many beneficial qualities and wide- ranging uses since antiquity. Nowadays, it is used in pharmaceuticals, perfumes, cosmetics, beverages, bakery goods, sweets as well as in cooking. Chios Mastiha is the natural resin of Pistacia lentiscus var. Chia, a tree which grows only on the Aegean island of Chios, Greece. Scientific research shows that Chios Mastiha has anti- microbial, anti- inflammatory, and healing activity. Also, it has beneficial effects on both body hygiene and skin care. You can use mastic as ordinary chewing gum, or you can grind it into powder and use it as a natural medicine for peptic ulcers and general for stomach disorders.

Weight 0.14 kg
Dimensions 8 × 5.5 × 5.5 cm
MRP Rs. 1,000.00
Shelf Life 547 days
Content 25g
Origin Greece
Packaging Glass Jar
Brand Urban Platter
Ingredients Gum Mastiha

Delivery Date

24 hours delivery in Mumbai, Delhi, Bangalore, Kolkata. 03 October - 05 October for rest of India.

Expiry Date

BBE Date: 15/12/2023

1 review for Urban Platter Gum Mastiha, 25g [Mastic Gum / Mastiha of Chios Island from Greece; Pistacia Lentiscus; Natural Chewing Gum]

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  1. Mahinder verma (Verified Purchase)

    Verified reviewVerified review - view originalExternal link | inTamil Nadu, India


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