Urban Platter Agar Agar Powder, 100g (Vegetarian Gelatin Alternative | Plant-based Product | Perfect for making Jelly)

51 reviews|1 answered question

This is a vegetarian product.

Key Features

  • Urban Platter Agar Agar Powder, 100g [Vegetarian Gelatin Powder]
  • Use this for baking, gelling and decorating food items.
  • Make attractive Jellies, Desserts, Asian Sweets etc. with Agar Agar.
  • Long shelf life (store in cool, dry place). A vegetarian product. Usage instructions are on the Jar.
  • Urban Platter - Simply Good Food! :)

Delivery & Expiry

BBE Date: 11/04/2025

Delivery: 24hr delivery in Mumbai, Delhi, Bangalore & Kolkata if products ship from same city (shown during checkout). Delivery takes 3-7 Days across rest of India.

All consumables once opened are not eligible for return & refund. Products perceived by customers as "near expiry" or "inferior" however well within the consumable period will not be eligible for refund or return either. Quality complaints regarding products will be eligible for refunds subject to them failing quality checks at our end.

Disclaimer: If we genuinely had it our way, we would like to produce, manufacture or import, distribute and make these products available for purchase just a moment before the customer's intention to purchase it, ensuring 100% shelf life.

No packaged product ever bought is produced, manufactured and sold on same day. Sincerely request customers to have realistic expectations. By demanding products to have higher shelf life, customers are invariably encouraging use of preservatives which although prolong the shelf life, even cut the costs; in the long run they are highly unhealthy.

At Urban Platter, we strongly encourage clean-label (i.e. preservative-free) nutrition. Please read the article below and educate yourself.

Myths regarding Expiry Date:
As per FSSAI, we're obligated to mention the Shelf life of the product in form of a best-before date or expiry date on every edible product we supply to you. Shelf life depends on multiple factors like the quality and freshness of the product, its moisture content, storage, transportation, packaging (most critical aspect) and handling at the customer's end. At Urban Platter, most of our products are preservative-free and we advocate clean-label eating. Hence, both us and our customers need to be well informed about best practices to enjoy the most out of our products!
Let's begin by an example: It is estimated that the average life expectancy of a person living in India is ~70 years. However, it does not mean that every person in India will live till 70 or cannot surpass this estimated benchmark of 70. With a healthy lifestyle, better quality nutrition and exercise routines it is very much possible to live longer and healthier.

Similarly, every packaged food product comes with an estimated expiry date. It does not necessarily mean that the product becomes unhealthy for consumption after the expiry date. Stored under proper conditions and depending on the quality of the ingredients, the product may last beyond its estimated expiry date. Dry ingredients like Salts, selected Spices and even a few tree nuts like Almonds often last much beyond their expiry dates.

Indian kitchens have had the heritage to store and use traditional Spices & Masalas for years in their pantry and also invent various techniques like using castor oil with selected grains to prolong the shelf life of ingredients.

Many customers expect products they are buying to be fresh and also delivered to them within 24-72 hours. Although this sounds highly rational, it is far from the reality. Here are some common facts which would help you in understanding the way packaged products are made available in the market:
  • In order for the product to be delivered to the customer within 1-3 days, the product must be almost ready to ship as soon as the customer places an order. It would be illogical to produce, manufacture and ship the product after the order is placed.
  • No matter what commercial product a customer is purchasing, it would have to be produced, procured, packed and distributed across the nearest city or hub for faster deliveries.
  • Production of ingredients itself takes months (sometimes years) before it can undergo manufacturing, packaging and distribution.
  • Manufacturing, Packing and Distribution require a considerable amount of time themselves. If the products are imported, then this timelines are prolonged even further. Did you know? India is one of the largest consumers of Dry Fruits and a whole lot of them are imported. Imports take a minimum of 2-3 months via Sea.
  • Fulfilment of order is the last milestone in this whole complex network. Having expectations for fresher goods is only aspirational and never a realistically possible event.
Many people put efforts into sustaining this network of operations which starts from production, manufacturing, packing, distribution to warehousing so that the final customer can enjoy the luxury of sourcing the product at the click of a button. Kindly be mindful of these invisible background processes the next time you buy any product.
Here are 5 tips to get the best possible shelf life and experiences which you can put to everyday use:
  • Once the product is received, inspect it thoroughly well. Sensory aspects like how the product looks, its Aroma and its Taste should be a healthy indicator of its quality.
  • Always Store the product as per mentioned norms, ideally, in a Cool and Dry Place devoid of Sunlight. In a hot and humid country like ours, food products are spoilt at the slightest introduction to moisture. Bright Light or Sunlight also leads to discolouration and sometimes heats the product, leading to a poor experience.
  • Handle with a Clean and Dry Spoon / Hands. A soiled or moist spoon often carries moisture and other contaminants, further compromising the environment of the packaging of the product, thereby impacting its shelf life. Make it a practice to clean the spoon every time you use it.
  • Keep the lid Airtight or transfer it to an Airtight container. As mentioned earlier, Humidity and Air need to be of good quality. For that, choose a pre-cleaned, odour-free glass or PET container with an air-tight lid and immediately transfer it into the container immediately. This is ideal for spices, seasonings or baking ingredients.
  • Refrigerate when necessary. With most liquid products, sauces, condiments or even nuts, you must refrigerate them once opened (and keep them airtight) for the best quality experiences and shelf life. For extremely sensitive products like Almond milk and Oat milk, please follow the instructions on the pack and ideally consume them in 2-3 days once opened.

Please make an educated decision when buying food products. Bon Apetit.

Weight 0.13 kg
Dimensions 12.00 × 5.00 × 5.00 cm
MRP Rs. 500.00
Shelf Life 1095 days
Content 100g
Origin India
Packaging Stand-up Pouch
Brand Urban Platter
Ingredients Natural Seaweed extract
SKU: 8904315100399 Category: Tags: , ,
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MRP Price: 500.00

Discount: 5.00 (1%)

Price: 495.00 (incl. of tax)

Shipping calculated at checkout. Free shipping @ Rs. 750.

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Derived from red seaweed, this natural thickener is mainly used as a gelling agent in desserts, puddings, pie fillings, and aspics. White and semi-translucent, it is sold in packages as washed and dried strips or in powdered form. It acts as a vegetarian alternative to animal-derived gelatin. This is perfect for vegans and vegetarians, both. Not only Agar Agar is a very strong gelling agent, it has no residual flavour or fragrance what so ever ? making it a perfect choice for making your favourite desserts and jellies.

  • Derieved from Sea Weed or Kanten, Agar Agar is a popular vegan alternative to Gelatin
  • Use this for baking, gelling and decorating food items
  • Make attractive Jellies, Desserts, Asian Sweets etc. with Agar Agar
  • Long shelf life (store in cool, dry place).
  • 100% Vegetarian

Agar Agar is used as 100% vegetarian substitute for Gelatin (manufactured from animal bones and skin) in the food industry. The usage is fast gaining ground due to the worldwide shift for products of vegetable origin. Agar Agar has been used for many centuries as high performance gelling agent. Its ability to produce clear colourless, odourless, and natural gels without the support of other colloids has long been exploited by the food industry as a stabilising and gelling agent. Agar Agar gels at 34°C to 42°C and melts at 80°C to 98°C. This unmatched natural hysteresis offers a definite advantage particularly with regard to the shelf life of food preparations. Agar can also be used as a coagulator; thickening agent, emulsifier and stabiliser in the manufacture of confectionaries like gums, caramels, marshmallows etc.

Weight 0.13 kg
Dimensions 12.00 × 5.00 × 5.00 cm
MRP Rs. 500.00
Shelf Life 1095 days
Content 100g
Origin India
Packaging Stand-up Pouch
Brand Urban Platter
Ingredients Natural Seaweed extract

Delivery Date

Expiry Date

BBE Date: 11/04/2025

51 reviews for Urban Platter Agar Agar Powder, 100g (Vegetarian Gelatin Alternative | Plant-based Product | Perfect for making Jelly)

Based on 50 reviews
  1. Disha (Verified Purchase)

    (1) (0)
  2. Shilpa G. (Verified Purchase)

    (0) (1)
  3. T.B.Sudhir mnr

    Amount used should be 2%. 2 grams in 100 ml.

    (0) (0)
  4. sai

    Works as expected

    (0) (0)
  5. senku (Verified Purchase)


    (0) (0)

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Q & A

How to purchase? Shakeela Naseem Ansari asked on 28/01/2021

You can purchase this product online at https://urbanplatter.in

Ketan Panchal answered on 29/01/2021
(0) (0)

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While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer.
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